The most important (and hardest) part of social media fame is relevancy. There's so much going on online that even viral stars like Lee are soon forgotten if they don't continually produce new content. Unfortunately, that may be exactly what happened in this case.

In a 2017 YouTube video, Lee claims the manager he hired had access to his entire social media presence and everything was going well — until it wasn't. "Some sketchy [things] started happening with his stuff so we ended the management thing," Lee says. 

Lee then attempted to make it on his own, but that didn't work out as planned. Shortly after firing his manager, Lee says his social media engagement worsened. He eventually hired new help, only to discover that the new management had allegedly stolen "well over 30 grand" from him, so he fired them and gave up on social media altogether.

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