Kim Kardashian unveiled the new SKIMS line for men on Monday with an advertisement featuring San Francisco 49ers defensive end Nick Bosa, NBA All-Star Shai Gilgeous-Alexander and soccer star Neymar.
Bosa, 26, and the two other professional athletes strip down to their white SKIMS underwear while playing with their respective sport's ball. The men's line is set to launch on Thursday.
Nick Bosa takes off his clothes for Kim Kardashian
The ad is accompanied with some stock footage of men playing football and soccer, while it uses actual highlights from Gilgeous-Alexander's NBA career.
All three men introduce themselves and their sport before stating that "everyone is wearing SKIMS."
What is SKIMS?
SKIMS is a clothing brand co-founded by Kardashian, Emma Grede and Jens Grede in September 2019.
It is now a company valued at over $4 billion. The brand focuses on body positivity and inclusivity.
SKIMS has solely focused on women's shapewear since its inception, but is now tackling the men's market.
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